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The Royals have a new slogan for 2019

"Always Royal"

Jay Binkley
February 04, 2019 - 10:52 am
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The Kansas City Royals have introduced a new slogan for 2019 "Always Royal".

From Royals PR:

ROYALS CELEBRATE DEDICATION OF FANS & PLAYERS WITH NEW

“ALWAYS ROYAL” CAMPAIGN 

2019 Campaign Proclaims We Are “Always Royal”

KANSAS CITY, MO (February 4, 2019) – The Kansas City Royals, along with Walz Tetrick Advertising, are excited to announce “Always Royal” as the slogan and campaign for the 2019 season. 

“We believe that we have the best fans in baseball. They’re a vital part of our team, and they proudly show it whether they’re home, out with friends or in the ballpark.” said Michael Bucek, Royals Vice President of Marketing and Business Development.  “The relationship between our fans and the Royals has grown year after year. We want to celebrate that, and that’s why we’re #AlwaysRoyal.” 

Walz Tetrick, now in the seventh season of their partnership with the team, worked closely with the Royals to develop the slogan.  

“Our new campaign binds together the experience of Royals baseball at The K and the unmatched devotion fans put on display in everyday life.” said WTA president Charlie Tetrick.  “We’re literally blurring the lines to show that we’re not just loyal, we’re Always Royal.”

The campaign will extend beyond the stands to the play on the field as well, highlighting the grit, determination and hustle that represents the Royals brand of baseball.   The campaign will also highlight the many unique aspects of Kauffman Stadium and why watching a game at The K is so special.  

The campaign officially launched with a spot on TV and social media during the leadup to the Super Bowl Sunday night, highlighting key aspects of what it means to be “Always Royal.”

The multi-media campaign will continue during the preseason on TV, radio, social media and online.

 

**For the latest Royals news keep it here at 610sports.com.

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